This week, RangeMe ranked Loyal Saints #15 out of more than 90,000 brands in their General Merchandise category.
Let that number sit for a second. 90,000 brands. Not just pet food — all consumer packaged goods across every category. And Loyal Saints, a freeze-dried raw dog food brand that has been selling for barely over a year, is ranked fifteenth. In March, we were ranked twenty-eighth. We climbed thirteen spots in three months.
We are not sharing this to pat ourselves on the back. We're sharing it because it matters — and because the people it matters most to are the dog moms who believed in us early, the ones who are still telling their friends, and the ones who haven't found us yet but will.
What RangeMe Is — and Why It Matters
RangeMe is the leading product discovery and evaluation platform used by retail buyers at major chains — including Target, Walmart, Whole Foods, Petco, PetSmart, and hundreds of specialty independent stores — to find new brands for their shelves. When a brand ranks well on RangeMe, it means buyers are looking. It means conversations are happening. It means shelf space is becoming a real possibility, not just an aspiration.
The ranking reflects a combination of profile strength, buyer engagement, brand positioning, and momentum signals. Moving from #28 to #15 in one quarter means Loyal Saints is not just maintaining visibility — it is actively catching the attention of the people who decide what goes on store shelves across America.
The Numbers
- #15 out of 90,000+ brands — General Merchandise, June 2026
- #28 out of 90,000+ brands — General Merchandise, March 2026
- 13 positions gained in three months
The trajectory is the story. This is not a brand that got lucky with one news cycle. This is a brand that is building, month by month, into something the retail industry can see and verify.
Why Retail Matters for Dog Moms
Right now, Loyal Saints is available direct-to-consumer at loyalsaintspets.com. That's where we started. That's where our most loyal customers found us. And our DTC business is strong — our subscribers come back, our reviews reflect dogs who are genuinely healthier, and word of mouth among dog moms continues to grow.
But the dogs who need Loyal Saints most are the ones whose owners haven't found us yet. The ones still cycling through "natural" kibble brands that hide soy and corn behind terms like "natural flavors" and "plant protein." The ones whose dogs have dull coats, chronic digestion issues, and low energy — and have been told by their vet to try a prescription diet that costs $80 a bag and contains carrageenan.
Retail is how we reach those dogs. RangeMe rankings like this one are how retail conversations start. And trade show presence — like our Emerging Brand designation at SuperZoo 2025 and our exhibit at Global Pet Expo 2025 in Orlando — is how the industry learns who we are and what we're building.
Every recognition compounds. That's the flywheel we're building.
What Comes Next
The path is clear. More industry presence. More retail conversations. More dogs eating real food. We will not rush it, and we will not compromise the formula to get there faster. Every bag of Loyal Saints that lands on a shelf will be the same bag our DTC customers already trust.
If you're a retail buyer, specialty pet store owner, or distributor interested in carrying Loyal Saints, reach us at hello@loyalsaintspets.com. Wholesale inquiries welcome.
And if you're a dog mom — this is what you've been supporting every time you placed an order or told a friend. Thank you. King thanks you too.
Ready to try Loyal Saints? Use code KING40 for 40% off your first order. Shop all formulas →
