Natures Menu, a leader in raw and natural pet food in the UK, has introduced its groundbreaking Raw Boost product, aiming to revolutionize the pet food market. This new range combines high-protein kibble with freeze-dried raw meat, offering a balanced and convenient meal for dogs without sacrificing nutritional quality. Raw Boost is available in four distinct flavors: Fresh Chicken with Grains, Beef with Grains, Trout (Grain-Free), and Pork & Lamb (Grain-Free).
Meeting Demand for Nutritious Convenience
With dry dog food remaining the most popular choice among UK pet owners and projected category growth of 2.5% in 2025, Natures Menu designed Raw Boost to address key consumer priorities. A recent survey revealed that 70% of UK pet owners prioritize wellbeing when selecting dry pet food, followed by convenience (64%) and gratification (55%). Raw Boost is crafted to deliver on all three fronts, offering an innovative solution for health-conscious and busy pet owners.
Available in 1.5kg and 3kg bags, Raw Boost's recipes feature natural ingredients with fresh meat as the first ingredient. The inclusion of freeze-dried raw animal protein pieces enhances taste and texture, presenting a palatable choice for pets. These recipes are available in both grain and grain-free options, catering to diverse dietary needs.
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Supporting Canine Health and Immunity
Each Raw Boost recipe is carefully formulated to promote various aspects of a dog’s health. Ingredients include prebiotics for gut health, spirulina for vitality, and omega-6 and zinc to support a shiny coat and healthy skin. The product is free from added colors, preservatives, and sugars, ensuring a clean and natural feeding option.
Richard Franklin, General Manager at Natures Menu, emphasized the brand's commitment to quality and accessibility, stating: "We’re committed to making natural dog nutrition simple and accessible, without compromising on quality or taste. Raw Boost is the perfect dry food to meet this demand, combining our expertise in freeze dried and natural nutrition with a convenient, no-fuss format that fits into busy lifestyles."
Franklin also highlighted the product's focus on digestive health: "Around 70% of a dog’s defenses are found in the gut, where microbiota play a key role in nutrient absorption and immune support. Our recipes have been formulated to support nutrition essential to maintaining a healthy digestive system and strong natural defenses."
A Balanced Approach to Feeding
By blending nutrient-rich kibble with freeze-dried raw meat, Raw Boost offers a complete and balanced meal option that prioritizes taste, texture, and nutrition. Franklin added, "By pairing crunchy, nutrient-rich kibble with freeze-dried raw meat, we’re offering pet owners a complete and balanced meal that supports wellbeing, digestion and immunity, while delivering on taste and texture."
Natures Menu's Raw Boost range is now available for purchase, with 1.5kg bags retailing at £14.99 and 3kg bags at £26.99. With its innovative design and focus on both convenience and health, Raw Boost is set to make waves in the pet food industry.
