Brand Comparison

Loyal Saints vs. Instinct (Raw Boost): An Honest Comparison

Instinct is a large brand best known for kibble coated with freeze-dried raw bites ('Raw Boost'). Loyal Saints is 100% freeze-dried raw — no kibble, no coating, no mix. Here's the honest comparison.

Where Loyal Saints wins

  • 100% freeze-dried raw specialist — every product, no kibble or mixed bites
  • Every product a complete, balanced meal — no toppers or treats sold as food
  • No synthetic vitamin premix — whole-food AAFCO completeness
  • Woman-owned and founded on a real dog's transformation — King's proof
  • ~$2–3/day for a medium dog with the Halo Club
CategoryLoyal SaintsInstinct (Raw Boost)
Primary focus100% freeze-dried raw complete mealsFreeze-dried among multiple product lines
All products complete meals✓ Every bag is AAFCO-completeMix of complete meals, toppers, and treats
No soy, corn, GMOs, additives✓ Every formula, no exceptionsVaries by product line
No refrigeration required✓ Pantry-stable 12+ months✓ Also shelf-stable
Daily cost (35 lb dog)~$2–3/dayTypically higher
Woman-owned, founder-led✓ Yes — King's story✗ No equivalent founding proof
Synthetic vitamin premix✓ None — whole-food completeness✗ Present
100% freeze-dried (no kibble)✓ Yes — no kibble or coated bites✗ Raw Boost is kibble + freeze-dried pieces

100% freeze-dried raw vs. kibble + raw bites

Instinct's popular Raw Boost line is fundamentally kibble with freeze-dried raw pieces mixed in — so the bulk of the bowl is still high-heat extruded kibble. Loyal Saints is 100% freeze-dried raw, with no kibble component at all. If you want genuinely raw nutrition, the distinction matters: a coating of raw on kibble is not the same as a raw diet.

Whole-food completeness

Instinct, like most brands, uses a synthetic vitamin premix. Loyal Saints reaches AAFCO completeness through whole foods — organ meats, kelp, salmon oil, and produce — with no synthetic premix.

Specialist focus

Instinct is a large, multi-line brand (kibble, raw, wet, toppers). Loyal Saints makes only freeze-dried raw complete meals — one format, fully optimized.

King's proof

Founded by a dog mom who reversed her dog King's chronic issues with this exact whole-food, freeze-dried raw diet — the standard behind every formula.

Frequently Asked Questions

Is Loyal Saints better than Instinct Raw Boost?

If your goal is genuinely raw nutrition, yes in an important sense: Raw Boost is mostly kibble with freeze-dried pieces, while Loyal Saints is 100% freeze-dried raw with no kibble. Loyal Saints also uses no synthetic premix and is a freeze-dried raw specialist. Instinct offers more product variety and price points.

Is Instinct Raw Boost actually raw?

Raw Boost is primarily high-heat extruded kibble with freeze-dried raw pieces mixed in — so most of the food is kibble, not raw. Loyal Saints is 100% freeze-dried raw, with no kibble component, for genuinely raw nutrition throughout the bowl.

Does Instinct use a synthetic vitamin premix?

Instinct products, like most pet foods, typically include a synthetic vitamin and mineral premix. Loyal Saints achieves AAFCO completeness through whole-food ingredients only — no synthetic premix. Compare the ingredient lists to see the difference.

Should I switch from Instinct to Loyal Saints?

If you want genuinely raw, 100% freeze-dried nutrition (not kibble with raw bits) and whole-food completeness without a premix, Loyal Saints is worth trying. Transition gradually over 7–10 days.

Real food. Real proof. Real value.

Whole-food freeze-dried raw, complete and balanced, ~$2–3/day with the Halo Club. No fillers, no synthetic premix.