Loyal Saints at SuperZoo 2025

What Is SuperZoo?

SuperZoo is the annual trade show hosted by the World Pet Association (WPA) in Las Vegas, Nevada — widely considered the most important gathering in the pet industry. The event draws thousands of pet product manufacturers, specialty retailers, national chain buyers, distributors, groomers, and veterinary professionals who come to discover what's new, what's next, and what deserves shelf space in the year ahead.

For brands, SuperZoo is the proving ground. It is where the pet industry decides which companies are worth watching — and which are building something real. Being designated an Emerging Brand at SuperZoo means the World Pet Association recognized Loyal Saints as one of the most promising new entrants in the pet space.

Loyal Saints at SuperZoo 2025 — Emerging Brand

In August 2025, Loyal Saints exhibited at SuperZoo in Las Vegas, Nevada. Founder and CEO Kristina Voltin represented the brand on the trade show floor, bringing all three human-grade freeze-dried raw formulas — Beef, Chicken, and Turkey + Salmon — to buyers, retailers, and industry professionals from across the country.

The World Pet Association officially designated Loyal Saints as an Emerging Brand at SuperZoo 2025 — a recognition reserved for pet industry businesses in their first two years of operation that demonstrate strong product innovation, brand clarity, and market potential. It is a peer acknowledgment that Loyal Saints is not just another pet food company — it is a brand the industry should know.

Kristina also shared the founding story of Loyal Saints: how her dog King's chronic health issues — digestive problems, allergies, dull coat, low energy — were reversed not by veterinary prescription food or expensive "limited ingredient" kibble, but by real, human-grade, raw food. That experience became the foundation of every Loyal Saints formula.

What the Emerging Brand Designation Means

The Emerging Brand designation is awarded to pet industry companies that meet specific criteria set by the World Pet Association. These criteria include:

• Being in operation for two years or fewer at the time of the event
• Demonstrating a clear point of differentiation in the market
• Presenting an established brand identity and consumer value proposition
• Showing market traction and a viable growth trajectory

Loyal Saints qualified on every measure. The brand offers one of the most uncompromising freeze-dried raw formulations available — human-grade ingredients, AAFCO complete, no soy, no corn, no GMOs, no additives, no wheat, no fillers — combined with the convenience of shelf-stable storage. No freezer. No thawing. No ice packs. Just real food, stored in your pantry and served in seconds.

Loyal Saints Formulas Featured at SuperZoo 2025

• Beef Formula — Whole-muscle beef + 4 organs. 29 human-grade ingredients. High-protein, iron-rich. AAFCO complete. Available in 5oz and 14oz.
• Chicken Formula — Lean, digestible, picky-eater approved. Best for dogs with sensitive stomachs or transitioning from kibble. AAFCO complete.
• Turkey + Salmon Formula — Omega-3 rich dual-protein formula. Supports coat, skin, and joint health. AAFCO complete.

All three formulas are made in the USA from Midwest-sourced ingredients, processed in USDA-inspected facilities, and free from every common dietary trigger: no soy, no corn, no GMOs, no additives, no wheat, no by-products, no artificial preservatives.