What kibble really costs once you count everything

Kibble is genuinely cheap per calorie, and that is not a criticism — it is an achievement of food engineering. The question is what had to be true about the ingredients to hit that number.

Two foods can only be compared by weight and by calorie. Everything else is presentation.

The numbers for a 35 lb dog

Every figure below comes from the printed Daily Serving Guidelines panel and the live product price, not an estimate:

• Complete meal: 2.6 cups a day — about $11.99, and a 14 oz bag lasts 3.0 days
• Quarter bowl: 0.65 cups a day — about $3.0, and a bag lasts 12.0 days
• Over a year at a quarter bowl: roughly $1,094

Hold that number in mind for the rest of this page, because everything below is a comparison against it.

Concentration works in your favour

Freeze-drying removes water, not food, so the same nutrition arrives in a smaller serving. A dog eating a measured cup of something dense is harder to accidentally double than one free-fed something bulky, and the serving that looks stingy is usually the correct one.

The fourteen-year study nobody markets against

Purina followed 48 Labrador Retrievers for their whole lives. The half kept lean lived a median 13.0 years against 11.2 — and reached the age where half needed treatment for a chronic condition at 12.0 years rather than 9.9. Hip dysplasia by age two was halved. The food was identical. Only the amount differed.

Why bag price is the wrong comparison

Divide price by weight, then weight by calories, and the ranking of most foods changes. A denser bag that costs more per kilogram can cost less per day, and per day is what you actually pay.

Which bill do you want

You are going to spend the money — on food, or on the vet, or most likely both. The bill was never the question. The question is which one: the one you choose, in a bag, at a price you decided. Or the one you do not choose, at 9pm on a Sunday, when the only thing you want to hear is that it can be fixed.