Mass Market Retailers — the trade publication read by buyers at Target, Walmart, Kroger, and virtually every major mass market chain in the country — published its latest list of top-performing RangeMe brands in General Merchandise. Loyal Saints is ranked fourth.
Let that land for a moment. A freeze-dried raw dog food brand, built by a Minneapolis dog mom for her own dog, is being read about by the buyers at the largest retail chains in America. Not on page 10. Not as an honorable mention. Fourth.
What Mass Market Retailers Is — and Why It Matters
Mass Market Retailers (MMR) is a trade publication that has covered the mass retail industry for decades. Its readership includes the people who decide what goes on shelves at Target, Walmart, CVS, Kroger, Costco, and every other national chain. When MMR writes about a brand, buyers notice.
The RangeMe Top Brands in General Merchandise feature is a regular MMR column that highlights brands gaining traction on RangeMe — the discovery platform where national retail buyers go to find what's new and worth stocking. Being named in this column means RangeMe and MMR have both validated that Loyal Saints is a brand with shelf momentum. Real buyers, real publication, real signal.
Loyal Saints at #4 in General Merchandise
Loyal Saints appeared in the MMR RangeMe Top Brands in General Merchandise feature ranked fourth — competing not just against other pet food brands, but against consumer packaged goods across every product category in general merchandise.
General merchandise is a broad category. It includes health and beauty, household goods, personal care, food and beverage, and much more. Ranking #4 overall — not #4 in pet food, not #4 among freeze-dried brands, but across the full breadth of general merchandise — is the kind of result that signals a brand is doing something well beyond its product vertical.
You can read the full MMR article here: massmarketretailers.com
How We Got Here
Loyal Saints has climbed fast on RangeMe, and that momentum is now being covered at the publication level. Earlier this year, we were ranked #28 on RangeMe in General Merchandise. Then #15. Now #4 in a named MMR feature.
In the same stretch, we exhibited at Global Pet Expo in Orlando, were designated as an Emerging Brand at SuperZoo in Las Vegas, and were featured on CBS Minnesota. Every one of these recognitions is a data point that tells the retail world the same thing: Loyal Saints is not a brand they should wait on.
The formula is simple — and it's not really a formula at all. We make the cleanest freeze-dried raw dog food we know how to make. Human-grade. No soy, no corn, no GMOs, no additives, no wheat, no fillers. AAFCO-complete. Made in the USA. Built for a dog named King, by the woman who refused to settle for less. The market is noticing because the product is real.
What Comes Next
This kind of retail visibility creates a path. Buyers see the MMR feature. They check the RangeMe profile. They request a sample. Conversations happen. Shelf space follows.
Our direct-to-consumer customers have always been the backbone of this brand — and that won't change. But the ability to reach more dogs in more places, including the aisles of major retailers, is how Loyal Saints fulfills the bigger mission: every dog should eat real food.
If you're a retail buyer, specialty pet store owner, or distributor, we want to talk. Reach us at hello@loyalsaintspets.com.
And if you're a dog mom who's been with us since the beginning — thank you. This one's for King.
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