Freeze-dried dog food costs more than kibble. We are not going to pretend otherwise. What we can do is show you exactly what the difference pays for — and the fair way to compare prices, because the usual way, cup against cup or bag against bag, is rigged against every freeze-dried food on the shelf.
How it is made matters
Kibble is built for scale. Ingredients are ground into a dough, cooked under heat and pressure — typically 125–150°C — pushed through a die, dried and coated, in a continuous process that turns out tonnes an hour.
Freeze-drying is the opposite. The food is frozen solid, then held under a deep vacuum while the ice turns straight to vapour, batch by batch, over a cycle that runs for many hours. It takes more time, specialised equipment and a great deal of energy. What comes out is food that was never cooked — and in a 2024 controlled study, a freeze-dried raw diet was more digestible than an extruded kibble: dogs digested 94% of its protein against 82%.
What goes into the bag
A bag of Loyal Saints Beef is built on beef, beef lung, liver, heart and kidney — whole muscle and organ, nose to tail — plus fish oil and more than twenty whole foods, from blueberry and pumpkin to tart cherry and chlorella. No corn, wheat or soy, and no synthetic vitamin premix. That is 39–40% protein on the label, led by meat.
You are not paying for water
Raw meat is roughly three-quarters water. Freeze-drying takes almost all of it out — our bags are 8% moisture at most — so what you buy is the food, concentrated. Fresh food ships that water chilled, boxed and on a schedule; here is what that costs.
The Fluff Factor: why the scoop looks big
Here is the part that trips everyone up. A cup measures space, not weight. Freeze-dried food is light and airy, so a cup of Loyal Saints Beef weighs about 51 g. A cup of Purina Pro Plan Adult Weight Management, by Purina’s own bag, weighs about 101 g. Think of a cup of popcorn next to a cup of pretzels: the same space, very different amounts of food.
So when the feeding chart asks for more cups than your old kibble did, your dog is not simply eating more food — you are measuring a lighter food by volume. Gram for gram, Loyal Saints Beef carries 4.52 calories to that kibble’s 3.51. Big on volume. Dense on nutrition. The full cup-by-cup comparison.
How to compare prices fairly
Three rules:
- Never cup for cup. Cups hold different amounts of food.
- Never bag for bag. A 14 oz bag of freeze-dried food is far more food than 14 oz of fresh, which is mostly water.
- Never a topper price against a full-meal price. That comparison flatters whoever makes it — including us.
Compare cost per 1,000 calories instead, or cost per day for your own dog. A 14 oz bag of Loyal Saints Beef holds 1,792 calories. At $44.95 that is $25.08 per 1,000 calories, or $20.07 with the Halo Club’s 20% off. To check your current food, divide its price by the total calories in the bag and multiply by 1,000.
Per day, for a 50 lb dog: as a complete meal, 3½ cups — about $16.16 a day with Halo Club. As a quarter of the bowl, about $4.04 a day. Work out your own dog.
What the price does not mean
A higher price does not automatically mean a healthier food, and not every freeze-dried food beats every kibble on every measure. The honest case is narrower, and stronger: this food is made differently, measured differently, and built from a thoughtful combination of ingredients, formulation and process. How it is made matters.
The smart way to afford it
Most owners do not feed freeze-dried as 100% of the bowl, and you do not have to. Make Loyal Saints at least 20–25% of the bowl, swapped in for the same share of your dog’s current food, and raw muscle meat and organs go into every meal at a fraction of the cost. See the quarter-bowl standard. Halo Club members save 20% on every order, and new customers can take 40% off their first order with code KING40 at checkout.
Common questions
Why is freeze-dried dog food so expensive?
Because more goes into it: a slow, energy-intensive freeze-drying process instead of high-volume extrusion, whole muscle and organ meat instead of commodity ingredients, and no water to pay for.
Why does my dog need more cups of freeze-dried than kibble?
A cup measures space, not weight. A cup of Loyal Saints Beef weighs about 51 g — about half a cup of dense kibble — so the same nourishment takes up more room in the bowl.
How do I compare dog food prices fairly?
Use cost per 1,000 calories, or cost per day for your dog. Loyal Saints Beef works out to $25.08 per 1,000 calories, or $20.07 with Halo Club.
Is freeze-dried dog food worth the price?
For many owners, yes — especially as at least 20–25% of the bowl, which puts raw nutrition in every meal at a sensible daily cost. As a complete diet it is a premium choice, and priced like one.
